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Sales Enablement Specialists

Revenue
doesn't grow
on its own.
We build
the engine.

Bespoke sales enablement programmes designed around your business, your people, and your exact moment of growth — in any industry, anywhere in the world.

Get In Touch Our Services
300%
YoY growth delivered for a client in year one
80%
Sales revenue uplift achieved at Yahoo! EMEA
20%
Client retention improvement in first 12 months
11
Global locations led simultaneously
Fortune 500 · EMEA · APAC · Americas
Proven at the world's largest organisations

What We Do

Enabling teams to perform at their peak

01
🎯
Bespoke Enablement Strategy
No templates. No off-the-shelf playbooks. Every strategy we build starts from your company's specific needs, sales structure, customer profile, and competitive landscape.
02
🎓
Virtual & In-Person Workshops
From focused 60-minute virtual sessions to full-scale multi-day workshops — all built around the critical need your leadership has identified to move the business forward.
03
🤖
AI-Powered Sales Analytics
We leverage AI tools to surface real analysis of your team's performance — identifying what's working, where deals are being lost, and what to do about it.
04
🔄
MEDDPICC Implementation
We build and embed the most rigorous MEDDPICC qualification framework your organisation has ever operated — from Metrics to Competition, every element made real.
05
🤝
Coaching & Leadership Development
We develop the coaching culture that sustains performance long after our engagement ends — building succession pathways and genuine talent advancement frameworks.
06
📊
KPI Design & Validation
We identify the right metrics, put them in place, and use data analysis to validate that every enablement initiative is driving measurable commercial outcomes.

Core Framework

The most robust MEDDPICC model possible

At ConnectED, MEDDPICC isn't just a qualification checklist — it's a full sales conversation methodology. We embed every element into how your team thinks, asks, and sells. Our sharpest focus: Implicate the Pain.

M
Metrics
Strong & Measurable
We coach teams to uncover the quantifiable business impact that makes the case for change undeniable. Numbers close deals — vague value does not.
E
Economic Buyer
Find the Power
Who truly controls the budget and can say yes? We build the skills to identify, access, and influence the real decision-maker — early.
D
Decision Criteria
Know the Scorecard
The technical, commercial, and personal criteria on which you are being evaluated — understood, shaped, and aligned to your strengths.
D
Decision Process
Map the Journey
Every step, every stakeholder, every internal gate — mapped and navigated proactively so nothing surprises you in the final stretch.
P
Paper Process
Own the Close
Legal, procurement, and signature can kill deals late. We train sellers to qualify and actively manage the paper process from day one of the opportunity.
I
Implicate the Pain
The Heart of It All
Our deepest focus. We develop conversations that uncover and implicate pain — making the cost of inaction feel real, personal, and urgent to the buyer.
C
Champion
Build Your Ally
A true champion has power, understands your value, and actively sells for you internally. We teach teams to build and sustain them throughout the deal.
C
Competition
Win the Contrast
We build the competitive intelligence discipline and positioning confidence to ensure the comparison between you and alternatives always works in your favour.

Sales Methodologies

Proven frameworks. Applied with precision.

SPIN Selling
Certified SPIN® Training Specialists. We build the questioning discipline that transforms sales conversations from pitches into genuine consultative dialogue — uncovering Situation, Problem, Implication, and Need-Payoff with precision.
Sandler Sales System
Proficient in the Sandler Sales Methodology. We apply the psychology of the buyer-seller dynamic to help sellers qualify hard, disqualify early, and close without pressure — operating from a position of confidence and control.
Command of the Message
Ensuring your sellers can articulate your value proposition with precision, consistency, and relevance to any buyer — in any situation, at any stage of the deal. Clarity creates momentum.
Challenger Sale
We develop sellers who teach, tailor, and take control — reframing a customer's thinking and creating the constructive tension that moves deals forward and differentiates you from the competition.

Industries

Any industry. Any sector.

Sales principles, buyer psychology, and revenue fundamentals are universal. Our bespoke approach means we adapt to your world entirely. We have deep experience across:

Technology & SaaS
Travel & Tourism
Media & Publishing
Research & Development
Social Media Marketing
Managed Services
Enterprise Software
Financial Services
And any industry you're in
🤖
AI-Enhanced Sales Intelligence
ConnectED uses cutting-edge AI tools to deliver real analysis back to you — identifying your team's success patterns, flagging where deals are lost, surfacing qualification gaps, and generating insight that drives sharper, faster decisions. Data-driven enablement, not guesswork.

Client Feedback

What our clients say

"
Ed is one of a kind. He got up to speed quickly and thoroughly on our business, understood key points of differentiation, asked the questions that needed to be asked, and generally did a fantastic job onboarding and training new staff. Ed is personable, smart and thorough in his preparation and understanding of his clients' business. I wholeheartedly endorse Ed for training if you are in need of a true professional.
Senior Leader
TripAdvisor
"
Ed helped shape the content so that the teams would best understand the different complexities and challenges in the digital arena. He coached and led the sessions so everyone was able to achieve the learning required for them to go out with market leading knowledge and skills — ensuring all commercial teams increased their knowledge and confidence in articulating our rapidly transforming digital solutions.
Senior Director, Digital Sales
The Telegraph

Founder

The person behind ConnectED

Edward Johnson, Founder of ConnectED The Company
Edward Johnson
Founder & Director — ConnectED The Company

Edward is an innovative, strategic-thinking senior sales enablement executive with over a decade of experience leading global programmes for multi-billion dollar enterprises. He has built and led sales enablement functions at Yahoo!, Socialbakers, TripAdvisor, The Telegraph, and Pax8 — spanning EMEA, APAC, and the Americas.

At ConnectED, Edward brings the same calibre of thinking, relationship-building, and bespoke programme design that he delivered for Fortune 500 clients — now available to any organisation ready to invest seriously in how their people sell.

Certifications & Credentials
Certified SPIN® Specialist Six Sigma White Belt Salesforce Lightning Specialist ASTD Member Siebel 7.5 Specialist
Career Highlights
Revenue Enablement Program Manager
Pax8 · Bristol, UK
Nov 2023 – Present
Director – Sales Enablement
EDJ Solutions · TripAdvisor · Telegraph · Salesforce · Feefo · London, UK
2016 – 2023
Director of Education
Socialbakers · 100+ Fortune Global 500 clients · 6 languages · London, UK
2014 – 2016
Director of Sales L&D, EMEA
Yahoo! Ltd. · London, UK
2013 – 2014

Get In Touch

Ready to build something exceptional?

Every ConnectED engagement begins with a conversation about your business, your team, and the specific outcomes you need. No pitch — just a genuine dialogue about how we can help.

Email Edward · ed@connectedthecompany.com

📞 07976 454 467  ·  Worthing, UK  ·  Serving clients globally